Our ‘Wes Anderson inspired’ online video campaign for AIA featured on Mumbrella


AIA Singapore hired my agency Click2View to create a series of scripted videos about a healthier workspace. Jeremy Mackie and I wrote scripts about tips for having fewer sick days, creating a healthy and active workforce and encouraging employees to get some sleep.

This campaign got featured on Mumbrella Asia. Shamelessly quoting myself: “Asia loves emotional “sadvertising” videos. We decided to take an alternative comic perspective on the topic of corporate wellness, inspired by Wes Anderson visual aesthetics. As a stand-up comedian, I am happy to see more clients willing to add humour to their brand storytelling. The intended result was to inspire and encourage Singapore employers to think about their staff and invest in a healthier and more productive workplace.”

Read full article on Mumbrella